Now it’s a free for all in the field of auto journalism. Perhaps, rather than banning influencers in this field, it would be a lot better if the mainline journalists and their organisations did a reality check.
What began as a personal interaction platform of sorts has taken on an extremely complex form, more elaborate then Chinese whispers. I call it a ‘FILTY’ world. So what exactly is this world? It’s just a word I coi...
Circa 1988: Remember the slow old days when things happened at the speed of an Ambassador car? For today’s generation it may actually sound as though we lived in a “slow motion” age! Among the several valuable posse...
As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...
I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...
Headfox Innovation Pvt Ltd, a leading Indian wearable brand specialising in Bluetooth-enabled helmets and riding gear, has announced the launch of Tarmac, a next-generation Bluetooth helmet designed t...
Recognising this growing demand for high-performance lighting upgrades, Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launche...
Yokohama India launched the Geolandar X-CV range, originally developed for luxury SUVs wheel sizes above 18 inches, the same technology is now being introduced from 16 inches onwards, bringing premium...