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Now it’s a free for all in the field of auto journalism. Perhaps, rather than banning influencers in this field, it would be a lot better if the mainline journalists and their organisations did a reality check.

What began as a personal interaction platform of sorts has taken on an extremely complex form, more elaborate then Chinese whispers. I call it a ‘FILTY’ world. So what exactly is this world? It’s just a word I coi...

Circa 1988: Remember the slow old days when things happened at the speed of an Ambassador car? For today’s generation it may actually sound as though we lived in a “slow motion” age! Among the several valuable posse...

As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...

I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...